An open letter from the Emerald City Rivian Club
regarding recent service and sales layoffs.

To Rivian’s leadership,

On behalf of the Emerald City Rivian Club and our more than fifteen hundred members/Rivian owners across Washington, we are writing to express our concern regarding the recent workforce reduction and its impact on Rivian’s service network & spaces in this region. While the overall reduction may appear small from a corporate perspective, the consequences in the Greater Seattle area are substantial.

It appears that several highly qualified service advisors, technicians and leaders from Seattle-area Service Centers (Seattle, Fife, Bellevue, & Bothell) were impacted as well as employees from the Seattle & Portland spaces. Seattle represents one of Rivian’s largest markets, and Rivian has emphasized the importance of scaling service capacity to meet the needs of current and future customers. The decision to eliminate the most experienced service technicians and leadership in this market is troubling, particularly given the critical role these individuals play in supporting Rivian’s earliest adopters—customers who have demonstrated patience, loyalty, and commitment to the brand.

As a community of owners and shareholders, we strongly believe in Rivian’s mission and want the company to succeed for the long term. Many of us were among the earliest to place confidence in Rivian, and we continue to advocate for the brand in our region, purchasing second or even third vehicles. However, reductions in service staffing threaten customer confidence at precisely the time when trust and reliability are most essential to Rivian’s growth. 

We respectfully urge Rivian to reconsider how service staffing decisions are made in core markets such as Seattle, primarily eliminating the most experienced employees, leaving the less experienced employees & customers scrambling. Ensuring adequate service coverage in all regions is not only an operational necessity but also a reflection of Rivian’s commitment to those who helped bring the company’s vision to life.

Thank you for your attention to this matter. We look forward to Rivian’s continued success and to working together to strengthen the ownership experience in the Pacific Northwest and beyond.

Sincerely,

The Emerald City Rivian Club Board of Directors